Accompanying with the grand opening of the 14th China Bakery Exhibition, the 14th Forum on Baking Culture and Economy was successfully held in the event area of Hall 5.2, Pazhou Complex on May 20 – 21.

　　 Qian Zhixian, Assistant Head of Criteria Promotion Division of Industry Development Department (IDD) of China General Chamber of Commerce (CGCC), and Huang Taiyuan, General Planning Director of Bai Nian Hua Bei, gave a wonderful lecture that correlate with the up-to-minute moon cake criteria and marketing ideas for Mid-autumn Festival 2010.

　　The Forum opened a doorway to the trend in Mid-autumn market in 2010 while the interaction between experts and company people is a key to knowledge of status quo and solutions. With rich marketing experiences, Huang Yuantai analyzed company’s recent development in 2010 and future development, which made companies known their own problems and how to solve the problems. During the Forum, companies also made clear minds in the importance of take position of Commanding heights.

　　As a brand event by All-China Bakery Association (ACBA), Forum on Baking Culture and Economy becomes a platform for leading the industry trend, discussing the direction of industry development and promoting the industry communication. Also, the Forum becomes the means for companies to take position of Commanding heights in baking industry.