Bakery Visit started its trip to Korea in May. Vice Presidents of All-China Bakery Association (ACBA), Xie Yongkui, Fan Rongmei, Han Lei took their members that came from China’s baking industry to have a 5-day visit in Korea. They departed from the 14th China Bakery Exhibition on May 22, 2010.

　　There were only 5 days in Korea but many activities feasted the group members.

　　SPC, one of the largest food chain stores in Korea, invited the group to visit its flagship store in Seoul and Paris Baguette Flagship store in Chejudao, and SPC central plant in Seoul.

　　Group members discussed their SPC trip when they finished their full-round visit. After visiting SPC’s frozen dough production line, Zhao Renyong, Professor of College of Grain and Food of Henan University of Technology, introduced related information and development of frozen dough to other members. Guo Liya, Vice President of Chengdu XMX Food Trade & Development Co., Ltd, analyzed SPC brand and product quality, pointed out that technology and quality were crucial, and brought forward a new concept that quality management could also yield benefit. Zhu Lianliang, Chairman of Xinxiang Xinliang Grain & Food Processing Co., Ltd, said that the industrialization of Chinese traditional bakery was inevitable and diversity of production should be accelerated. Xie Yongkui, Standing Vice President of ACBA, summarized that the brand building of SPC was an excellent reference for baking industry people in China.

　　Although the European style bakeries dominate the baking market in Korea, the Asian emotions are subtly embodied in those bakeries. Their baking products demonstrate the beauty of aesthetics, and the configuration of color is prominent in wholeness and theme.

　　The decoration and interior design of Korean bakeries weigh the reasonable configuration of space, color and lighting, which will surely cause added value to attract the customers’ attention, stimulate their purchase desire and eventually enhance the sales turnover.

　　Most bakeries in Korea employ comprehensive management: several coffee tables and chairs dot the graceful space and customers can spend their leisure time in bakeries when they share the deserts and coffee.

　　After Visit Bakery in Korea, all the members had confident in the status quo and development of China’s baking industry. Fan Rongmei, Standing Vice President of ACBA, thought that China’s baking market just experienced the transformation period like Japan and Korea did before, the development of diversity and individuality were indispensible.

　　Summary
　　As an important event featured in the 14th China Bakery Exhibition, Bakery Visit has a good contact with fashionable bakery. Amiable visiting and abundant experiences expand the vision of each member, which is the glamour of Bakery Visit.

　　 Bakery Visit continues! Travel with us!